The Army of the Czech Republic runs a conversational assistant called Adéla on DoArmady.cz, the gateway to its Virtual Recruitment Center, answering prospective soldiers' questions around the clock by text and voice, according to a case entry on CNAIP, the Czech national AI platform. In its first six months the site drew more than 290,000 unique users and 8,675 registrations, about 46% more registrations a month than before launch, and it passed one million visitors in roughly 18 months.
Recruitment used to be paperwork-heavy and required several in-person visits, applicants and recruiters spent much of their time answering the same questions, and there was no single online path from first interest to enlistment. The Army wanted a faster, simpler process suited to a generation used to mobile and gamified digital services.
Adéla is built on TELMA's conversational platform. It draws on structured data from the Ministry of Defence's database of open positions and on unstructured content from all articles on DoArmady.cz, using TELMA's mSearch semantic search and mDataChat products, and speaks with mVoice speech synthesis in an exclusive voice cloned from a real member of the Army. The system runs on Ministry of Defence infrastructure, is integrated with internal MoD systems, and has first-line support from recruitment centers and second-line support from the ministry's IT unit, with ongoing maintenance and retraining. The wider project also gave the site a mobile-first design, a gaming section and training plans.
The main difficulty was fine-tuning after go-live, when the general public, including highly critical journalists, tested Adéla; the team's lesson was to prepare thoroughly and react quickly in the first weeks. The Ministry of Defence reported 50% growth in registrations in 2025 and recruitment targets met at 113%, and Adéla won first place in the Public Administration category of the Czech AI Awards 2024.
Details
- City
- Prague
- Organization
- Czech Army
- Continent
- Europe
- Country