iQIYI, China's leading online entertainment platform, launched Nadou Pro on March 30, 2026, describing it as the country's first AI agent built specifically for professional film and TV production; it is now in pre-commercial release. The platform combines foundation models with iQIYI's production expertise to support end-to-end workflows from script development and storyboarding to final output, including a "blockbuster prompts" feature that translates abstract creative ideas into production-ready cinematic direction.
Wenfeng Liu, senior vice president of iQIYI, said: "Nadou Pro is built specifically for AI creators and filmmakers, integrating creation, production, and distribution into one seamless, intelligent workflow. Our goal is simple: to make AI the most powerful creative engine in professional filmmaking — where imagination is the only limit."
Nadou Pro addresses the key challenge of long-form content: while AI tools can readily produce short-form video under 30 seconds, creating long-form narratives at professional quality requires a fundamentally different approach. The platform combines extensive content assets with proprietary technology at every workflow stage, supporting character design, shot composition, and narrative development.
The platform integrates multiple AI models — including iQIYI's proprietary QiZhi multimodal large models and third-party models like SeeDance, Kling, Vidu, Hailuo, and WAN — supporting text, image, video, and audio generation without switching between platforms. Specialized agents handle screenwriting, art direction, storyboarding, and visual effects, mirroring the structured workflows of traditional content production.
Since internal testing began in late 2025, Nadou Pro has supported iQIYI's teams and partners across film, drama and animation. All 16 upcoming works in the "Peter Pau × iQIYI AI Theater" initiative, co-launched with the Academy Award-winning cinematographer, were created with it, spanning science fiction, fantasy, historical drama and contemporary genres. Director Fangzhao Zhuang credited its character design, scene creation and storyboard tools for the apocalyptic mecha look of "Celestial Quest", which premiered on iQIYI on March 31.
Details
- City
- Beijing
- Organization
- iQIYI