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AI in Broadline Retail

Real-world AI deployments tracked across companies/organizations, countries/regions, and use cases.

Broadline Retail has 22 tracked AI use cases across 10 countries/regions and 15 companies/organizations. Activity is led by United States and Brazil, with frequent examples from Shopify and JD.com.

22
Use Cases
15
Companies/Organizations
10
Countries/Regions
Jun 30, 2026
Latest Update

Top Countries/Regions

1United States
6 cases
2Brazil
4 cases
3Canada
3 cases
4China
3 cases
5France
1 cases
6Italy
1 cases
7Mexico
1 cases
8Netherlands
1 cases

Top Companies/Organizations

1Shopify
4 cases
2JD.com
3 cases
3iFood
2 cases
4Magazine Luiza
2 cases
5Burger King
1 cases
6Capri Group
1 cases
7CarMax
1 cases
8Hunkemöller
1 cases

Related Weekly Reports

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Recent Use Cases

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Walmart IncUnited StatesJun 30, 2026

Walmart AI Tools for 1.5M Associates: Real-Time Translation in 44 Languages, Shift Planning 90→30 Min

Walmart deployed AI-powered tools across its 1.5 million US store associates in June 2025, including real-time translation in 44 languages for multilingual conversations, and an AI task-management tool reducing shift-planning time from 90 to 30 minutes.

JD.comChinaJun 18, 2026

JD.com's AI Digital Human Sellers Surpass 70,000, Fundamentally Changing the Cost Structure of Live Commerce

JD.com has deployed more than 70,000 AI digital human sellers in live commerce, with the cost of digital-human streaming falling to one-tenth that of real human hosts and 2025 GMV reaching tens of billions of yuan, fundamentally changing the cost structure of live-stream selling operations across thousands of seller accounts on the platform.

JD.comChinaJun 5, 2026

JD.com Deploys JoyAI Customer Service and Digital Human 4.0 Across 50,000 Stores and 30,000 Merchants for 11.11 Promotion

JD.com has activated its JoyAI product line for the 2025 11.11 shopping festival, including Jingxiaozhi 5.0 customer service AI, JoyMarketing outbound AI, and Digital Human 4.0 for live commerce. The deployment delivers quantifiable results: 28% reduction in human handoff rate, 37% lift in pre-sale conversion, 31% efficiency gain, 98% complex question accuracy, and 30% conversion lift from digital human anchors. JD also offers the tools to small and medium merchants at up to 70% discount, lowering the barrier to enterprise-grade AI for the festival surge.

Capri GroupItalyMay 27, 2026

Capri group adopts artificial intelligence, does not lay off, rather hires

Capri Group, an Italian fashion company owning Alcott and Gutteridge brands, deployed two AI agents for customer care handling order tracking, returns, and address changes. The system autonomously handles ~50% of customer enquiries, allowing the human team to focus on complex cases. Two engineers were hired from Deloitte's Digital Academy to build the platform.

IKEAUnited KingdomMay 25, 2026

IKEA Billie AI chatbot handles 57% of customer service, 8,500 workers reskilled into design consultants generating €1.3B revenue

IKEA deployed AI chatbot Billie handling 47-57% of customer service inquiries, saving €13M. Reskilled all 8,500 displaced call center workers into interior design consultants, creating a €1.3B new revenue stream with zero layoffs.

LacosteFranceMay 9, 2026

Lacoste E-commerce Conversational AI Agent

Lacoste deployed a production Conversational AI Agent for its e-commerce customer service operations using Google's Gemini Enterprise for CX. The project took four months end-to-end: two months of design, two months of development and testing. The agent is integrated with Salesforce Commerce Cloud, Service Cloud, and Manhattan Associates, live in production on lacoste.com US.

ShopifyCanadaMay 7, 2026

Shopify Agentic Commerce — Universal Commerce Protocol, 15x AI-Driven Orders Growth

Shopify Agentic Commerce: Agentic Storefronts enabling millions of merchants to sell across ChatGPT, Copilot, Gemini and Google Search AI Mode via Shopify Admin. Universal Commerce Protocol with Google, 15x AI-driven order growth in 2025.

ShopifyCanadaMay 5, 2026

Agentic Commerce and AI Integration for E-commerce Platform

Shopify Winter Edition 2026 (The Renaissance Edition) introduced agentic commerce capabilities, allowing AI agents (ChatGPT, Perplexity, Microsoft Copilot) to read store inventory, pricing, and logic via structured data APIs using Shopify Magic Sidekick.