Shopify Agentic Commerce — Universal Commerce Protocol, 15x AI-Driven Orders Growth

Shopify launches Agentic Commerce, bringing transformative change to e-commerce in the AI era. The platform introduces Agentic Storefronts, enabling millions of merchants to sell products across AI channels including ChatGPT, Microsoft Copilot, Google Search AI Mode, and Gemini apps, all managed through Shopify Admin. Shopify partnered with Google to develop the Universal Commerce Protocol (UCP) open standard, working alongside OpenAI and Stripes Agentic Commerce Protocol (ACP) to enable AI-driven transactions. AI-driven orders grew 15x in 2025, with brands like Keen Footwear and Pura Vida already benefiting from Microsoft Copilot Checkout. The Shopify Agentic Plan allows brands from any e-commerce platform to list their products in the Shopify Catalog, enabling sales through agentic storefronts even when hosted on different platforms. Businesses can manage product listings from a single centralized catalog, with AI agents displaying products across platforms simultaneously without developing different strategies for each platform. A five-person skincare brand can efficiently display products on ChatGPT, Gemini, and Copilot without additional operational burden.