Magazine Luiza AI Voice Assistant Lu Answering 5 Million Customer Queries

Magazine Luiza's AI voice assistant Lu, available on the company's website and app, uses natural language processing to answer customer questions, provide product recommendations, and assist with order tracking and returns. Lu can understand natural Portuguese language including regional accents and colloquialisms, handling approximately 5 million customer interactions monthly with a 92% resolution rate. The assistant has reduced customer service call volume by 40% and increased cross-selling revenue by 15% by intelligently recommending complementary products during conversations.