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AI use case
Magazine Luiza's AI voice assistant Lu, available on the company's website and app, uses natural language processing to answer customer questions, provide product recommendation…
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Title
Magazine Luiza AI Voice Assistant Lu Answering 5 Million Customer Queries
Content
Magazine Luiza's AI voice assistant Lu, available on the company's website and app, uses natural language processing to answer customer questions, provide product recommendations, and assist with order tracking and returns. Lu can understand natural Portuguese language including regional accents and colloquialisms, handling approximately 5 million customer interactions monthly with a 92% resolution rate. The assistant has reduced customer service call volume by 40% and increased cross-selling revenue by 15% by intelligently recommending complementary products during conversations.
City
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Company/Organization
Magazine Luiza
Continent
South America
Country
Brazil
Category
Broadline Retail
Type
Deployment
Id
a7b8c9d0-e1f2-4a3b-4c5d-6e7f8a9b0c1d
Created At
2026-03-29T06:43:42.836008+00:00