NRMA, the Australian membership organisation that supports millions of people across motoring, travel and tourism, has deployed QBot, an enterprise AI platform from Microsoft partner Antares, according to a case study published by Antares in November 2025. Staff spent significant time searching for information scattered across systems: contact centres needed fast access to accurate information, talent teams spent time writing job ads, and technical teams struggled to find details in large, complex documents. Leadership wanted to test whether generative AI could be used securely inside NRMA's own environment, with data sovereignty, privacy and governance as firm requirements.
QBot was installed in NRMA's Microsoft Azure tenancy and integrated with Azure AD single sign-on, role-based access control and private network endpoints. Staff reach it through Microsoft Teams, SharePoint and web browsers, and separate AI personas were built for each use case and role. The project ran iteratively, with quick requirements capture, pilots with content owners, continuous feedback and staged rollouts. A staff naming competition produced the internal brand NRM8, short for NRMA Mate, and training and in-product feedback supported adoption; the family of agents also includes Chatm8 and SIXTm8.
Over six months NRMA deployed several AI agents. "Generating reports with NRM8 that previously took a week now takes about ten minutes when we ask the right questions," said Jesse Corke, IT Project Manager in Technology. The talent team can generate tailored job ads instantly, and technical departments can quickly find critical codes and data in large document repositories. Antares says staff now treat the AI personas as digital teammates. NRMA plans to extend the platform to more brands and business units and to frontline teams. "What started as a digital assistant is really evolving into a strategic enabler," said Elena Sergis, Digital Workplace Manager.
Details
- City
- Sydney
- Organization
- NRMA
- Continent
- Oceania
- Country