Oracle Cloud HCM with Embedded AI for Workforce

e& (formerly Etisalat), the global technology group, has deployed Oracle Fusion Cloud Human Capital Management (HCM) with embedded AI, generative AI, and AI agents to modernize the employee experience for its 10,000-strong global workforce across 38 countries. The deployment runs on Oracle Cloud Infrastructure (OCI) Dedicated Region to meet national data-sovereignty requirements, marking a first for the UAE. The deployment standardized HR processes across geographies, improved workforce visibility, and equipped employees and managers with AI-driven insights to support smarter talent decisions. The new platform automated routine tasks such as interview scheduling, candidate screening, and follow-up communications, accelerating time-to-hire and reducing recruitment costs. Advanced AI algorithms also improved the quality of hiring by matching candidates to roles based on skills, experience, and predicted fit. The announcement was made on February 12, 2026, with quotes from Marwan Bin Shakar, Chief Technology Officer at e& UAE ("Modernising the employee experience is a strategic priority. Oracle Cloud HCM enables us to embed AI across our people processes..."), and Ali Al Mansoori, Group Chief People Officer at e&. e& serves customers across the Middle East, Asia, Africa, and Europe with digital services ranging from advanced connectivity and entertainment to AI-powered solutions, cloud computing, ICT, cybersecurity, and IoT platforms.