Intuit TurboTax AI/GenAI Tax Filing - Millions of Consumers Served

Intuit TurboTax deployed AI/GenAI to transform tax filing for millions of consumers. Key outcomes from the 2024 tax season: 185 billion real-time transactions processed on Tax Day, 500 million user requests per second, 14 petabytes of data processed. Intuit Assist for TurboTax provided personalized, AI-generated explanations of tax calculations backed by a proprietary tax knowledge engine with 100,000+ pages of tax code documentation. Partnership with Anthropic Claude via Amazon Bedrock enabled natural language tax explanations. Human tax experts and AI worked together on Intuit's Virtual Expert Platform, with thousands of experts spending 125,000 hours serving customers on peak Tax Day. Machine learning optimized customer-to-expert matching and routing, while NLP generated real-time call summaries.