Zhou Hei Ya AI User Operations — 3.92M Users, 58M RMB Half-Year GMV Potential

Zhou Hei Ya partnered with global leading AI application platform Marketingforce to jointly drive two-way reconstruction of user relationship and operations systems, addressing core challenges including rising public traffic costs, fragmented member data, and insufficient coordination between stores and headquarters. Marketingforce built a six-dimensional growth engine for Zhou Hei Ya: full-domain traffic attraction hub, member value deep mining, and store human efficiency transformation, achieving full-link reconstruction from traffic to assets. Cooperation includes: building AI intelligent sales system covering the full chain from customer acquisition to repurchase; building a multi-dimensional user tag system based on RFM model covering demographic attributes, consumption behavior, interest preferences and scenario needs, enabling precise user segmentation and personalized outreach; through headquarters centralized operations plus store coordinated execution model, with standardized operational SOPs and intelligent tools, reducing front-line employee operational costs and improving service efficiency. Data shows: since cooperation launch, Zhou Hei Ya private domain monthly GMV reached 9.6 million RMB, with half-year GMV potential exceeding 58 million RMB, annual net new users expected to reach 3.4 million, total private domain users expected to exceed 3.92 million. Through the four-level member system Duck Saint, Duck Immortal, Flying Duck and First Generation Duck, user ARPU value and brand loyalty have significantly improved, upgrading the brand-consumer connection from transactional to emotional resonance.