Telefónica Deutschland Lifts Conversion 275% with Vertex AI Search for Commerce Deployed by e-dialog
Telefónica Deutschland, a Munich-based mobile operator with about 35 million active cell phone contracts under its o2 brand, partnered with e-dialog to deploy Vertex AI Search for Commerce on Google Cloud. The OREO event-driven architecture lifted online-shop conversion 275%, achieved 17% click-through on personalized banners, and delivered 939% ROI, with the Phase 1 MVP adding 66% conversion and 550%+ ROI.